Launch. Grow. Scale.
Just Empower the Ambitious Innovators
Trusted by teams backed by
Partners
01 Services
JE Labs’ experienced team delivers full-funnel go-to-market for AI and frontier tech companies across five markets and every stage of growth.
Nail the story, find your first users and make launch day count.
Turn attention into users, and users into a community that sells for you.
Take what works into new markets — with local people and local networks.
02 Why JE Labs
We only do AI and frontier tech. 100+ clients means we’ve seen — and solved — nearly every GTM challenge in this space.
A working network of 5,000+ KOLs and media contacts across the US, China, Japan, Korea and Southeast Asia — built through real campaigns, not bought from a database.
Our team operates natively in the Bay Area, Singapore, Beijing, Seoul and Tokyo. Local language, local relationships, local execution in every market.
Proven playbooks for every stage, from cold-starting a pre-launch product to scaling into new markets.
WeLike, our in-house AI marketing toolkit, makes every campaign faster to run, measurable and repeatable.
03 Case Studies
Selected work across the three stages — the challenge, what we did, and the numbers it moved.
Launch
500K+impressions at launch
Grow
~3Morganic impressions
Grow
350%campaign ROI
Grow
+350%month-over-month DAU
1,000+sign-ups for a single event
Scale
206K+campaign impressions
04 Team
Founder & CEO
“Great AI products deserve to be seen by the world.”
Evie has spent six years helping tech companies grow across borders, from Deloitte Consulting to OKX Wallet, where she drove 0-to-1 growth as it scaled to 10M+ users.
In Singapore, she saw rising demand for specialist marketing from Asian tech companies going global and international players entering Asia.
So in July 2024, she founded JE Labs to empower ambitious innovators on both sides.
A core team from Morgan Stanley, EY-Parthenon, TikTok and Dunamu, working natively across the Bay Area, Singapore, Beijing, Seoul and Tokyo.
Project Director
AI Infra & LLM-ops
Middle-office experience at Morgan Stanley and operations at a 4A advertising agency, with a solid foundation in scaling AI infrastructure and enterprise positioning.
Project Director
Consumer Apps & B2B SaaS
Previously at EY-Parthenon and on TikTok’s marketing team. Brings strategic planning and marketing expertise to AI brand building and innovative campaigns.
Project Manager
Trading & Data Analytics
A market analyst with a deep understanding of performance optimization, helping clients ride data-driven growth and build efficient, intelligent growth loops.
Project Associate
Data Analytics & Automation
Hands-on experience across global platform ecosystems and user behavior in AI apps, delivering market-fit recommendations for high-retention consumer products.
05 Insights
Field notes on AI go-to-market across the US, China, Korea, Japan and Southeast Asia — published chapter by chapter.
What clients tell us
“I’m working with 5 agencies, you guys are the best.”
06 Contact
Tell us about your product, your stage and the market you want to win. We’ll map out where to start.
